MORE ON MKTG: Chickasaws boost REM; Lone Star next

[dalakhani]

Originally Posted by MaTH716

That's a fair point, but I honestly think the answer is no.

For discussion purposes using the NY area/Belmont is a very tough example.

I agree. How about San diego?

Maybe they can get Mr. Ghetto and his girls to come to the track instead of Wal-Mart.

http://www.youtube.com/watch?v=O1tufujnbzU

[MaTH716]

Originally Posted by dalakhani

I agree. How about San diego?

I have never been there so I don't think I could form an honest and fair opinion.

Obviously when it comes to the Remington discussion I was just guessing . I was in Omaha Nebraska once and I envision many of these midwestern cities to look like that (which I understand is unfair and probably very far away from the truth). But, I just assume that the entertainment options aren't aplenty and if a new restauraunt/bar/club opens up somewhere in the area (albeit at a racetrack) it is major news and people want to go.

Originally Posted by MaTH716

I have never been there so I don't think I could form an honest and fair opinion.

Obviously when it comes to the Remington discussion I was just guessing . I was in Omaha Nebraska once and I envision many of these midwestern cities to look like that (which I understand is unfair and probably very far away from the truth). But, I just assume that the entertainment options aren't aplenty and if a new restauraunt/bar/club opens up somewhere in the area (albeit at a racetrack) it is major news and people want to go.

People go nuts over a Starbucks opening.

[randallscott35]

Lower takeout. The roof means nothing.

[Antitrust32]

Originally Posted by randallscott35

Lower takeout. The roof means nothing.

Churn, baby churn.

[dalakhani]

Originally Posted by randallscott35

Lower takeout. The roof means nothing.

Lower takeout will get people to go to the track? I don't doubt that it will increase handle a little but I seriously doubt that it will increase track attendence.

What does Evangeline do? I honestly don't know but they have huge fields consistently. Is the takeout low? How are the facilities?

[randallscott35]

Originally Posted by dalakhani

Lower takeout will get people to go to the track? I don't doubt that it will increase handle a little but I seriously doubt that it will increase track attendence.

What does Evangeline do? I honestly don't know but they have huge fields consistently. Is the takeout low? How are the facilities?

Track attendance doesn't matter. Track handle does. End of story.

[Antitrust32]

Originally Posted by dalakhani

Lower takeout will get people to go to the track? I don't doubt that it will increase handle a little but I seriously doubt that it will increase track attendence.

What does Evangeline do? I honestly don't know but they have huge fields consistently. Is the takeout low? How are the facilities?

dont you understand that the ONLY thing that matters for the bottom line at race tracks is the amount of money that is wagered through the windows?

I can explain the term churn to you if you need.

Lowering takeout would be the best thing to improve the amount of money coming into this game.

[NTamm1215]

Originally Posted by Antitrust32

dont you understand that the ONLY thing that matters for the bottom line at race tracks is the amount of money that is wagered through the windows?

I can explain the term churn to you if you need.

Lowering takeout would be the best thing to improve the amount of money coming into this game.

I don't think you are, but are you saying that racetracks don't have a HUGE interest in how much is wagered on-track?

Of course nationwide handle is needed, but on-track business is of great significance and the only way you get on-track business is by getting people into your facility.

[Travis Stone]

Originally Posted by Antitrust32

dont you understand that the ONLY thing that matters for the bottom line at race tracks is the amount of money that is wagered through the windows?

This is drastically over-stating it.

Racetracks make money from a variety of sources (food, beverage etc.) not to mention the fact at most racetracks the value of $1 wagered on-track is approximately worth 3x the value of $1 wagered off-track on the same signal.