MORE ON MKTG: Chickasaws boost REM; Lone Star next

MaTH716 · #1 05-27-2011, 09:03 AM

Quote:

Originally Posted by dalakhani

Great Article Steve! Thanks for posting. Amazing what a little basic marketing will do for an improved product.

I have never been to Ada Oklahoma, but I'm guessing that there really aren't a plethora of entertainment options available. So in this case it makes plenty of sense to upgrade the facilities of one of those options.

Nice story, but it's all relative to location.

SilverRP · #2 05-27-2011, 09:09 AM

Quote:

Originally Posted by MaTH716

I have never been to Ada Oklahoma, but I'm guessing that there really aren't a plethora of entertainment options available. So in this case it makes plenty of sense to upgrade the facilities of one of those options.

Nice story, but it's all relative to location.

Global Gaming is based in Ada. Not sure why it matters. Remington is in Oklahoma City and Lone Star is in Dallas/Fort Worth.

MaTH716 · #3 05-27-2011, 09:21 AM

Quote:

Originally Posted by SilverRP

Global Gaming is based in Ada. Not sure why it matters. Remington is in Oklahoma City and Lone Star is in Dallas/Fort Worth.

Thanks Jeff, I thought that the track was based in Ada, my mistake.
My comment pretty much stems from yesterdays discussion that revolved around Belmont Park and the entertainment options that they are up against in New York City.

dalakhani · #4 05-27-2011, 10:12 AM

Quote:

Originally Posted by MaTH716

Thanks Jeff, I thought that the track was based in Ada, my mistake.
My comment pretty much stems from yesterdays discussion that revolved around Belmont Park and the entertainment options that they are up against in New York City.

But isn't that somewhat nullified by the difference in population size?

MaTH716 · #5 05-27-2011, 10:19 AM

Quote:

Originally Posted by dalakhani

But isn't that somewhat nullified by the difference in population size?

That's a fair point, but I honestly think the answer is no.

For discussion purposes using the NY area/Belmont is a very tough example.

dalakhani · #6 05-27-2011, 10:27 AM

Quote:

Originally Posted by MaTH716

That's a fair point, but I honestly think the answer is no.

For discussion purposes using the NY area/Belmont is a very tough example.

I agree. How about San diego?

#7 05-27-2011, 10:33 AM

Maybe they can get Mr. Ghetto and his girls to come to the track instead of Wal-Mart.

http://www.youtube.com/watch?v=O1tufujnbzU

MaTH716 · #8 05-27-2011, 10:46 AM

Quote:

Originally Posted by dalakhani

I agree. How about San diego?

I have never been there so I don't think I could form an honest and fair opinion.

Obviously when it comes to the Remington discussion I was just guessing . I was in Omaha Nebraska once and I envision many of these midwestern cities to look like that (which I understand is unfair and probably very far away from the truth). But, I just assume that the entertainment options aren't aplenty and if a new restauraunt/bar/club opens up somewhere in the area (albeit at a racetrack) it is major news and people want to go.

slotdirt · #9 05-27-2011, 09:21 AM

MJC has been holding concerts at Pimlico for years. That's really been a huge boost for Maryland racing.

dalakhani · #10 05-27-2011, 10:11 AM

Quote:

Originally Posted by slotdirt

MJC has been holding concerts at Pimlico for years. That's really been a huge boost for Maryland racing.

I think pimlico would be a tough fix because of the surrounding area.

Travis Stone · #11 05-27-2011, 10:12 AM

We had a huge crowd at LAD for the Steve Miller Band last year, and handle was down the following day. In fact, they were setting-up the stage while we were racing and were upset when they couldn't sound test during a live race.

dalakhani · #12 05-27-2011, 10:26 AM

Quote:

Originally Posted by Travis Stone

We had a huge crowd at LAD for the Steve Miller Band last year, and handle was down the following day. In fact, they were setting-up the stage while we were racing and were upset when they couldn't sound test during a live race.

You aren't going to get there in one show. Or two. Or ten. The fact is that some people will never come over to the track from the show. Some might see a show or two and might happen to go over to the track to kill some time one day. Some might bring a friend that wants to check in. The idea is that then show puts them in vicinity where they can potentially be sucked in.

What do they see when they take a peak? Is it a dreary run down place? Or is there a cool bar area or trackside restaurant like the one at del mar? Is it full of people that are 85% dead or is it a mixed crowd of people having fun? Is there music or just the sound of railbirds yelling profanity at the jockeys or screaming at old tv sets?