Promoting the game (with a shiny new catchphrase)

[MaTH716]

Originally Posted by PatCummings

The next time the vast majority of people on a message board like racing marketing campaign/ad will be the first. And considering absolutely no one here is in the target audience (already fans, already know whether or not you are going to the BC), does it matter if you like it?

Pat, who are they looking to target with Tony Bennett songs?
There's already a perception that the only people who follow/play and go to the track are old retired men. That ad, with that song does nothing but re-enforce the perception.

[Indian Charlie]

Instead of associating racing with fancy hats, mint juleps, slots, other pretentious things, 'they' should somehow tie racing in together with brothels.

[pmayjr]

Originally Posted by Danzig

i know what works, and have posted it more than once. you take people who haven't been to the track and show them a good time. it works. not cute ads. i haven't had someone go with me yet who went 'ugh, that was awful' or boring...they say they can't wait to go back. and they go back.

Exactly... what I said in my reply about the Canterbury Park grandstand on a Thursday or Friday night. It's actually fun all weekend that they run (but Saturdays and Sundays are a more family-oriented). People are in the grandstand, just having fun, people watching, betting on the shitty live races just hoping to win enough to pay for their beers. A part of it here in Minnesota is also the short meet because our summers aren't very long, so people probably go as a another way to enjoy the a nice day in the summer. But what I'm saying is, it's usually a bunch of 20/30-something minimum bettors that end up making a fun night of it. They don't see mint juleps and ladies all dolled up in expensive dresses and hats (but I'm not talking Walmart casual either).

Does this translate to getting the masses into the sport more? No. But if people have a fun experience with it, you will get a small percentage of that bunch that might wanna dive in deeper. Learn a little more. Start paying attention to other big races beside the TC and BC days. Go to the occasional betting education seminars that some tracks/websites offer. Etc Etc Etc. A good experience at the track will at least keep most people occasionally coming back. And from there you find ways to get them wanting to become more educated.

It will also help if I'll Have Another wins the Belmont and runs through at least the Breeders Cup.

[my miss storm cat]

Wow the commercial put out by the JRA is probably the worst one I've ever seen.

Whhhaaaaa? Is that Paul Mc Cartney? Is that a tank in the background?

It's mercifully short anyway.

http://www.youtube.com/watch?NR=1&fe...&v=xpHMDmLFkUQ

[PatCummings]

Originally Posted by my miss storm cat

Wow the commercial put out by the JRA is probably the worst one I've ever seen.

Whhhaaaaa? Is that Paul Mc Cartney? Is that a tank in the background?

It's mercifully short anyway.

http://www.youtube.com/watch?NR=1&fe...&v=xpHMDmLFkUQ

When you have some of the highest betting turnover in the world, and some of the highest attendance figures in the sport...and I presume you can't understand exactly what is being advertised or marketed...how can you suggest it is the worst?

[my miss storm cat]

Originally Posted by PatCummings

When you have some of the highest betting turnover in the world, and some of the highest attendance figures in the sport...and I presume you can't understand exactly what is being advertised or marketed...how can you suggest it is the worst?

This is going to sound bitchy and I don't mean for it to but really, I'm only talking about the commercial itself and yes you're right I don't know what it is being marketed here but I can still have an opinion, right>

I'm not a fan of anime but this looks a little hacked out to me, the sound is crappy and all in all with their fantastic racing I think maybe they could have done better!

edit - The JRA could have done something this good, no?

http://www.youtube.com/watch?v=uxD0a...eature=related

http://www.youtube.com/watch?v=YAqD5...layer_embedded

[AlreadyHome]

The Best is Yet to Come: The Breeders' Cup at Santa Anita Park 2012

[PatCummings]

Originally Posted by my miss storm cat

This is going to sound bitchy and I don't mean for it to but really, I'm only talking about the commercial itself and yes you're right I don't know what it is being marketed here but I can still have an opinion, right>

I'm not a fan of anime but this looks a little hacked out to me, the sound is crappy and all in all with their fantastic racing I think maybe they could have done better!

I'm going to go so far as to say you can't have an opinion about the overall if you have no idea what is being marketed, the audience intended, etc.

[my miss storm cat]

Originally Posted by PatCummings

I'm going to go so far as to say you can't have an opinion about the overall if you have no idea what is being marketed, the audience intended, etc.

Well it's obviously an app and that aside since it doesn't really matter I completely do not agree.

People go to movies every day. They can't tell if the foley sucks. Sometimes there are issues with continuity. Most people don't notice.

If a restaurant is running short on a certain spice for example people aren't going to riot.Chances are more than 99 percent don't even notice.

When movies are translated sometimes a hack job is done... do you really think many take issue?

The first race I ever went to was the 2004 Hollywood Derby. I knew nothing but I had an opinion on every race and bet accordingly. It wasn't exactly an educated opinion but so what?

It might not be correct, proper or educated but anyone can have an opinion on anything. LIke right now... mine is that you are being ridiculous.

[GenuineRisk]

It's using a popular anime to draw in new fans. I kind of love it, actually.

Linky with details:

http://www.crunchyroll.com/anime-new...ng-association