Promoting the game (with a shiny new catchphrase)

[Danzig]

Originally Posted by PatCummings

But at the end of the day, isn't what I said true? That - A - Message boarders complain about almost everything, and any attempt to market the sport that is made...and - B - no one here is a target audience. Those are facts, no?

I had a conversation with a friend's wife the other day, and mentioned I was at the Derby this year, and all she wanted to talk about was how she wanted to go and wear a hat and have a julep, etc, and for the husband to take her sooner rather than later. She saw an episode of that show with Hefner and the bunnies, cause one year not long ago, they went. Who's going for the experience, and who is likely to do the betting? The tracks make plenty of money off the number of juleps/Stellas/hot dogs too. This is the "Real Housewives" approach to marketing the Derby...and it seems to reach some degree of the audience (granted, the non-to-very-light betting kind)

"Terrible" or not, the belief that ANY of these "campaigns" are going to individually increase the number of bettors in the sport seems far-fetched. It takes more than that, and I think everyone realizes that.

It takes a concerted, multi-faceted approach that may or may not be underway. Not saying it is, or that some of this isn't already being done.
It seems relatively unarguable that women in dresses/hats don't inspire someone who hasn't bet races before to come out and do so. Anyone would agree with that assessment.

The greater topic might involve finding a way to glorify watching replays, reading PPs, studying trends, managing spreadsheets, sitting at your computer for hours...or hanging out at your local OTB and plowing it through with the AARPers drinking Sanka, by request. I won't argue that there isn't some glory in smoking out a $10,000 pick four bet that cost you $72, but the steps to get there might make for some challenging television in 30/60 seconds. Should we support it - yes, if it can get done.

i know what works, and have posted it more than once. you take people who haven't been to the track and show them a good time. it works. not cute ads. i haven't had someone go with me yet who went 'ugh, that was awful' or boring...they say they can't wait to go back. and they go back.

[pmayjr]

Originally Posted by Danzig

i know what works, and have posted it more than once. you take people who haven't been to the track and show them a good time. it works. not cute ads. i haven't had someone go with me yet who went 'ugh, that was awful' or boring...they say they can't wait to go back. and they go back.

Exactly... what I said in my reply about the Canterbury Park grandstand on a Thursday or Friday night. It's actually fun all weekend that they run (but Saturdays and Sundays are a more family-oriented). People are in the grandstand, just having fun, people watching, betting on the shitty live races just hoping to win enough to pay for their beers. A part of it here in Minnesota is also the short meet because our summers aren't very long, so people probably go as a another way to enjoy the a nice day in the summer. But what I'm saying is, it's usually a bunch of 20/30-something minimum bettors that end up making a fun night of it. They don't see mint juleps and ladies all dolled up in expensive dresses and hats (but I'm not talking Walmart casual either).

Does this translate to getting the masses into the sport more? No. But if people have a fun experience with it, you will get a small percentage of that bunch that might wanna dive in deeper. Learn a little more. Start paying attention to other big races beside the TC and BC days. Go to the occasional betting education seminars that some tracks/websites offer. Etc Etc Etc. A good experience at the track will at least keep most people occasionally coming back. And from there you find ways to get them wanting to become more educated.

It will also help if I'll Have Another wins the Belmont and runs through at least the Breeders Cup.

[my miss storm cat]

Wow the commercial put out by the JRA is probably the worst one I've ever seen.

Whhhaaaaa? Is that Paul Mc Cartney? Is that a tank in the background?

It's mercifully short anyway.

http://www.youtube.com/watch?NR=1&fe...&v=xpHMDmLFkUQ

[PatCummings]

Originally Posted by my miss storm cat

Wow the commercial put out by the JRA is probably the worst one I've ever seen.

Whhhaaaaa? Is that Paul Mc Cartney? Is that a tank in the background?

It's mercifully short anyway.

http://www.youtube.com/watch?NR=1&fe...&v=xpHMDmLFkUQ

When you have some of the highest betting turnover in the world, and some of the highest attendance figures in the sport...and I presume you can't understand exactly what is being advertised or marketed...how can you suggest it is the worst?

[my miss storm cat]

Originally Posted by PatCummings

When you have some of the highest betting turnover in the world, and some of the highest attendance figures in the sport...and I presume you can't understand exactly what is being advertised or marketed...how can you suggest it is the worst?

This is going to sound bitchy and I don't mean for it to but really, I'm only talking about the commercial itself and yes you're right I don't know what it is being marketed here but I can still have an opinion, right>

I'm not a fan of anime but this looks a little hacked out to me, the sound is crappy and all in all with their fantastic racing I think maybe they could have done better!

edit - The JRA could have done something this good, no?

http://www.youtube.com/watch?v=uxD0a...eature=related

http://www.youtube.com/watch?v=YAqD5...layer_embedded

[AlreadyHome]

The Best is Yet to Come: The Breeders' Cup at Santa Anita Park 2012

[PatCummings]

Originally Posted by my miss storm cat

This is going to sound bitchy and I don't mean for it to but really, I'm only talking about the commercial itself and yes you're right I don't know what it is being marketed here but I can still have an opinion, right>

I'm not a fan of anime but this looks a little hacked out to me, the sound is crappy and all in all with their fantastic racing I think maybe they could have done better!

I'm going to go so far as to say you can't have an opinion about the overall if you have no idea what is being marketed, the audience intended, etc.

[my miss storm cat]

Originally Posted by PatCummings

I'm going to go so far as to say you can't have an opinion about the overall if you have no idea what is being marketed, the audience intended, etc.

Well it's obviously an app and that aside since it doesn't really matter I completely do not agree.

People go to movies every day. They can't tell if the foley sucks. Sometimes there are issues with continuity. Most people don't notice.

If a restaurant is running short on a certain spice for example people aren't going to riot.Chances are more than 99 percent don't even notice.

When movies are translated sometimes a hack job is done... do you really think many take issue?

The first race I ever went to was the 2004 Hollywood Derby. I knew nothing but I had an opinion on every race and bet accordingly. It wasn't exactly an educated opinion but so what?

It might not be correct, proper or educated but anyone can have an opinion on anything. LIke right now... mine is that you are being ridiculous.