MORE ON MKTG: Chickasaws boost REM; Lone Star next

[dalakhani]

Originally Posted by slotdirt

MJC has been holding concerts at Pimlico for years. That's really been a huge boost for Maryland racing.

I think pimlico would be a tough fix because of the surrounding area.

[Travis Stone]

We had a huge crowd at LAD for the Steve Miller Band last year, and handle was down the following day. In fact, they were setting-up the stage while we were racing and were upset when they couldn't sound test during a live race.

[dalakhani]

Originally Posted by Travis Stone

We had a huge crowd at LAD for the Steve Miller Band last year, and handle was down the following day. In fact, they were setting-up the stage while we were racing and were upset when they couldn't sound test during a live race.

You aren't going to get there in one show. Or two. Or ten. The fact is that some people will never come over to the track from the show. Some might see a show or two and might happen to go over to the track to kill some time one day. Some might bring a friend that wants to check in. The idea is that then show puts them in vicinity where they can potentially be sucked in.

What do they see when they take a peak? Is it a dreary run down place? Or is there a cool bar area or trackside restaurant like the one at del mar? Is it full of people that are 85% dead or is it a mixed crowd of people having fun? Is there music or just the sound of railbirds yelling profanity at the jockeys or screaming at old tv sets?