Quote:
Originally Posted by Kasept
It's a good gambit by the network. The market living in North America that follows cricket is enormous if you think India, Pakistan, UK, Aussie-Kiwi, West Indies, etc., and where else are they going to find live coverage of this World Cup? If they're marketing it correctly to those consumers, it's something cricket followers will subscribe to SiriusXM to get..
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How are they supposed to do this? Send advertisements by mail to all the bodegas?