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  #1  
Old 10-07-2010, 03:04 PM
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Thunder Gulch Thunder Gulch is offline
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""According to NBC, more people watched the 2010 Derby broadcast than any Derby since 1989, with 16.5 million viewers. In 2010, both Churchill and NBC attempted to position the broadcast to attract more women viewers and non-racing fans by focusing on Kentucky culture and the celebrities that typically attend the Derby."

Oh boy. More rich women in hats. I was wondering why they never hunted me down in the infield for an interview.

“We’re excited to extend our relationship with the Derby and our business partnership with Churchill Downs, a partnership that is one of the finest examples of two organizations coming together to build an event,” said Dick Ebersol, the chairman of NBC Universal Sports and Olympics, in a statement.

"Build an event." That's insulting.
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Last edited by Thunder Gulch : 10-07-2010 at 08:07 PM.
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Old 10-07-2010, 11:59 PM
Merlinsky Merlinsky is offline
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Quote:
Originally Posted by Thunder Gulch View Post
“We’re excited to extend our relationship with the Derby and our business partnership with Churchill Downs, a partnership that is one of the finest examples of two organizations coming together to build an event,” said Dick Ebersol, the chairman of NBC Universal Sports and Olympics, in a statement.

"Build an event." That's insulting.
Not really, that's why the Derby is even the race it is today. It was built into an event, thankfully before "reality tv" ever existed. I just don't want to have to look at anyone from the Jersey Shore cast before the race. Col. Wynn got women to see it as the place to be. It's not so farfetched for Bravo to do the same. I'm just frustrated that we can't have the races on the same channel. It's hard to get NBC to hand it off to ABC even if the Belmont is on the line. They're just not going to work too hard to up another network's ratings. At least on ABC, we get ESPN pulled in for actual coverage of racing. When Bravo's involved, it revolves around food, fashion, and taking wagers on how many gay men who've never been to a racetrack are going to be on television that day.
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Old 10-08-2010, 08:10 AM
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Travis Stone Travis Stone is offline
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The Derby is watched by the most people in a long time this year... how can that be a bad thing? I know I've posted about this before, but we as core horse racing fans and handicappers cannot look at the major horse racing broadcasts (even, to some extent, the Breeders' Cup) as extensions of a simulcast signal. Totally different audience. Which is why, in my opinion on a different topic, the funky camera angles are okay... most people we are trying to reach in those broadcasts likes them. The rest of the core horse racing fans are not going to not watch or quit the game because of a blimp view on the far turn.
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Old 10-08-2010, 08:28 AM
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slotdirt slotdirt is offline
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Derby was watched by the most people in a long time because it poured down rain the greater Louisville area. I don't think that's a coincidence.
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Old 10-08-2010, 08:33 AM
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Travis Stone Travis Stone is offline
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Originally Posted by slotdirt View Post
Derby was watched by the most people in a long time because it poured down rain the greater Louisville area. I don't think that's a coincidence.
You're overestimating the power of the weather in the greater Louisville area and what impact it has on national TV ratings.
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Old 10-08-2010, 08:43 AM
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slotdirt slotdirt is offline
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Really? I'd love to see the ratings in the parts of the country - including Louisville - where it rained on Derby day last year compared to places where it didn't. I think you're overestimating the power of celebrity stories and Donna Brothers in drawing Joe Schmoe to his television set to watch a horse race.
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Old 10-08-2010, 09:15 AM
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Thunder Gulch Thunder Gulch is offline
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My points above.
1. Showing celebs is fine, but it won't bring one single new fan to the game. I need more evidence before I declare it increases ratings.

2. The Derby was an "Event" long before Ebersol and his buddies showed up to "Build" it.
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Old 10-08-2010, 09:53 AM
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ARyan ARyan is offline
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Quote:
Originally Posted by slotdirt View Post
Really? I'd love to see the ratings in the parts of the country - including Louisville - where it rained on Derby day last year compared to places where it didn't. I think you're overestimating the power of celebrity stories and Donna Brothers in drawing Joe Schmoe to his television set to watch a horse race.
Louisville is the 50th largest TV Market. Just ahead of Buffalo and WBS. It is 0.582% of the total US Television Market. If the % ratings went up was only six tenths of a percent, then maybe this theory holds some water.
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