The model is the World Series of Poker TV coverage

[Kasept]

Originally Posted by Coach Pants

Fantasy Stables for $$$. Could either be small pots like daily cards or big pots that go for entire meets. This would have to be done primarily at two major tracks at first. And if popularity grows then expand the database to all tracks and have thousands of money stables. I'd go into more detail but it's a waste of text because there are morons in charge of horse racing.

Originally Posted by The Indomitable DrugS

The nerds who play fantasy sports and take it very seriously - and there are millions of them - are the people who could really get into racing if they could understand it. How you reach those people is anyones guess - and how you keep them after they start losing 20% of every dollar they bet is also anyones guess.

Not sure if Joey heard Steve Crist on ATR Wednesday in regards to this topic... All the relevant points brought up here were featured in Crist's thoughts, including the 'what can be added to the coverage as a hook' to make the broadcast compelling. And Doug and Coach have it. The viewer needs a stake in the outcome. And as suggested, there's ways to do it.

Callers to ATR regularly wax nostalgic about the regional grocery chain horse racing TV game that had viewers watching previously run races on tape that generated prizes based on the game tickets they accrued at the market. People are STILL talking about it 40 years later! WTF? Doesn't that say everything we need to know?

There are variations on this theme -- fantasy racing as Doug & Coach allude to -- that are very viable and marketable to the sponsors needed to make this work. I was broaching this subject with Satish as well Wednesday. It needs exploration and trial. The sport has nothing to lose...