The model is the World Series of Poker TV coverage

[The Indomitable DrugS]

The millions of people who play fantasy sports and take it seriously spend countless hours a week pouring over stats - it takes a lot of dedication and there is very little reward. I believe one survey even claimed it was the #2 reason given why women break up with their boyfriend.

The kind of guy who is going to juggle his fantasy outfielders around every day because....

'guy A might be my 5th best hitting outfielder - but he is playing in high scoring Coors Field tonight - and going against a mediocre left handed pitcher. He's 11-for-24 lifetime with 4 HR's against this pitcher - and he generally feasts off of left handed pitching - guy B is my 2nd best hitting outfielder - he's up against Johan Santana today and he's 4-for-31 lifetime against him. I'll sit him and play the scrub'

These are the kind of guys that horse racing would have a big chance with.

Like I said - no idea how to reach them. That's racings problem to figure out.