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#1
02-10-2011, 11:04 PM
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Re: Fantasy Racing. Will never, ever work. The lure of Fantasy Football is the predictability to when the games are played. No way to have such with Fantasy Racing. It will never, never, never, never work as a "hook".
Re: WSOP vs. NHC. Apples and oranges. What the previous poster said about understanding the how's and why's are the big difference. To see player A needs #3 to win to take the lead in the NHC is dull. We likely have no connection to the players or the horses, just the interest in seeing someone win a lot of money. Again...dull (unless it was me winning the money). One poster said something about people watching a horse race for a grocery store gimmick or something. It got me thinking, what a fantastic way for racing to get the non players to at least tune in and watch. Offer grocery store discounts to those shoppers that keep their receipt with a number printed on it for the Kentucky Derby. If that number horse wins, they win X from the grocery store. While not really getting my blood pumping, neither does cutting out a coupon for 10c off of white rice. People do it. If racing (whoever or whatever racing is) partnered with a big grocery chain and made the prize worthwhile it might spark enough interest to keep some engaged long enough to check it out. Couldn't hurt!! The tired ways they reach out to get public interest today is silly. Final comment.....I believe the real "hook" of racing is the racing form. Analysis. Educating guessing, etc. Develop a marketing plan that embraces that rather than hide it (i.e. game is a serious challenge for agile thinkers vs. it's super easy, just like pulling a lever). 
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#2
02-11-2011, 05:53 AM
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Quote:
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Hybrid Mode
