Promoting the game (with a shiny new catchphrase)

[my miss storm cat]

Originally Posted by MaTH716

Personally G, the commercial isn't fine. We don't need any more people from the Sinatra/Tonny Bennett era, the sport needs to develop a newer/younger fanbase. That song probably isn't going to be the hook that lands or even turns the heads of any younger people who happen to see that commercial. I think that they need to go in a drastically different direction music wise.
Also, some shot of a toteboard with ballon payouts might not be a bad thing to include as well.

Oh I totally agree with all of this and yeah "fine" is not a good thing.

The imagery that the song itself evokes is not the way to go.

The whole thing needs to be scrapped and the powers that be need to be exposed to, acknowledge and understand things that the rest of the world is doing to promote the game in general.