Gold Cup on ESPN

[Danzig]

you make race fans out of horse fans(i love horses, so i got involved with racing), or you take people to the track and teach them how to bet. you take gamblers and show them how to read the form.
no horse race coverage will convert someone by talking about a retired horse that fans can no longer see race, that they can't relate to. people know that horse racing involves a winner every time. whoopie.
what's that mean to them? nothing. show them how to make money, and then you might be on to something.