Breeders Cup should only be held at

Horse racing desperately needs to try different things to reach the masses. For example, I think it would be really neat if Churchill booked Jessica Simpson to walk in the post parade right next to Bernardini and sing Irresistible. Something like this would grab the attention span of a target market that spends lots of money on text messages and ringtones. Maybe they'll spend a few dollars on the ponies if they see Jessica giving her stamp of approval.

[brianwspencer]

Originally Posted by Pillow Pants

Horse racing desperately needs to try different things to reach the masses. For example, I think it would be really neat if Churchill booked Jessica Simpson to walk in the post parade right next to Bernardini and sing Irresistible. Something like this would grab the attention span of a target market that spends lots of money on text messages and ringtones. Maybe they'll spend a few dollars on the ponies if they see Jessica giving her stamp of approval.

i love that idea -- popstars in platform shoes getting necked by star horses in the post parade while belting radio smash hits on a wireless microphone.

you're on to something.

Originally Posted by brianwspencer

i love that idea -- popstars in platform shoes getting necked by star horses in the post parade while belting radio smash hits on a wireless microphone.

you're on to something.

And really with a star like Jessica Simpson the risk isn't as high. So what if she gets kicked in the head by a horse? It might knock some sense into her.

[Bernardini]

Well some arguments make sense, but my point is that Belmont or CD offer more to the racing fans than the smaller tracks. I dont think event like BCC increase fan base.