2011 Breeders' Cup logo

[MaTH716]

Originally Posted by OTM Al

I really doubt it. The TC races get a fresh logo every year and they are in the same place. Some are better than others, but they don't all look the same every year. There has been a change in the philosopy of the BC people dating back to 2008. They have branded the event more thoroughly, deemphisizing the location and emphasizing their organization. The logos are simply an outgrowth of that.

Yeah, but realistically wouldn't you think that in terms of just merchandising, that the sport gets more collectors and even outsiders buying things from the TC series? Obviously those numbers would probably skyrocket if a horse is heading to NY with a chance of winning the TC.

I always tend to think that mainstream America only cares about 3 races a year. The BC is more for the die hard followers of the sport. While these people do spend money on merchandise, they might be less likely to splurge for more merchandise that is pretty much as the previous year.