I think it's pretty ingenious. Obviously these guys aren't stupid. . . they've done the math. It's good advertising and they also probably want to free up that $250,000 so it can be wagered again.
Really is genius. How many of those folks that got 11-1 are going to plow it all back on the can't miss at 1.5 to 1? And we know there are no can't misses.