SUN: Racing's media makeover paying off

[Riot]

Originally Posted by cmorioles

Will these new, younger and female fans bet in the future?

Women are financially self-sufficient, they have plenty of disposable income, they can access horse racing from the snuggly comfort of their homes, and they are far more likely to have successful gambling experiences than their male counterparts, IMO. You won't see a college girl lose the entire semester's financial aid in one drunken afternoon at the track, and swear off gambling forever.

I'd love to see YouBet or Xpressbet's demographics. I'd guess 1/3 are women.