NBC Coverage

[dean smith]

Sorry about tossing the "lady" in there. That may have been borderline disprespectful. I don't mean to be that. I just think the network's coverage helps create new fans. People who aren't passionate fans (yet) don't want to hear a roundtable discussion by five sweaty public handicappers about pace meltdowns and Tomlinson ratings. No one wants to watch or listen to something over their head. Using said restaurant as another example, today my employees -- "forced" to watch all day Derby coverage began asking me questions about the sport, which was great (got to be big shot knowitall all day). They seemed to love it. There's a good chance a few will be tagging along with my brother the next time he hits up Raceway Park. Of the two guys that go with him, both will love it and one of them will probably go back on his own again. Eventually, that one guy will bring a few of his other buddies. All will have a good time, and one of those guys will come back again... etc.