NTRA Ad ideas

[my miss storm cat]

Originally Posted by joeydb

The other thread asking "What else do you wager on?" got me thinking. Has the NTRA or any other racing organization, even at the state level, considered doing an ad campaign comparing our game to other forms of gambling?

-Joe

Interesting idea and nicely done.

I'm all for this and for bringing in the non-gambling types. (Cause once you get addicted you play)!

Here's my idea...

EXT - LONGSHOT - RACE TRACK - EARLY MORNING

A quiet and foggy morning but in the bg we HEAR the sound of hooves growing louder. Camera holds for a few beats.

SMASH CUT - RACETRACK - MED. SHOT

Stretch run as in the bg we HEAR the racecaller, his voice excited and growing louder, louder. Camera pans in.

CUT TO CROWDS

Assorted shots, well dressed types, screaming, waving tickets.

CUT TO FINISH LINE

In the bg we hear crowds and the racecaller as one horse puts a nose in front. Continue to hear assorted bg as the jock leans over smiling, patting the winner.

Assorted shots, excited players holding winning tickets, hugging, drinking, celebrating.

DISSOLVE TO EXT - OUTDOOR RESTAURANT

Pan in to the two bored looking, twenty-something, nicely dressed women having morning coffee.

WOMAN #1

So what do you want to do today?


WOMAN #2

(Sighs. Bored. Reluctant).
I guess we could hit the mall and then...


WOMAN #1

(Interrupting. Sudden)
I've got a better idea.
(Leans in and smiles, as if to share a dirty little secret. Lowers her voice)
CLOSE UP
Lets go to the track.

EXT - RACE TRACK - MED. SHOT - THE TWO WOMAN

excited, watching races, stretch run in the bg, celebrating.

DISSOLVE BACK TO EARLY MORNING RACETRACK

We continue to hear the hooves grow louder and as they come into the frame

ANNOUNCER VO

So..... what are you doing today?

Horse continues on and exits SHOT, camera holds.

SMASH CUT

MONTAGE, assorted shots, very quick with loud music (Caribbean? Something centering on drums) for about 7 seconds ending suddenly with single almost deafening drum beat and NTRA logo.