HSM- Horse Society Magazine

[Kasept]

Originally Posted by Monarchos1

It reminds me of Post Time USA with just a bunch of photos and little substance. I wouldn't pay for a year's subscription up front because I suspect it won't be around that long unless the publisher digs deeply into his own pockets. A media buyer pal told me most of the few ads they have had were trades or deeply discounted. Bad time for a start up targeting the luxury lifestyle and a tiny niche market.

With all due respect, I find the above response unbelievably disappointing. I'm not trying to be insulting, but its' just too typical of the apathy and disdain people constantly spew around the sport on any and every topic...

Horse Society Magazine is the project of 29 year old Dino Baccari, a party promoter who fell in love with racing a couple of years ago and can't understand why there isn't more interest in the game which he finds infectiously fun. He started HSM to promote the game and has been tireless trying to build interest and excitement around events tied to major meets and events. It's just getting started. He has attracted professional magazine production types to help get it off the ground and deserves the support of the industry. I have been happy to flog HSM on the radio because like Dino, I want people to get interested in the game and be taken in by its' allure.

Why you would choose to coldwater a $15 investment to help a fledgling racing-related publicity vehicle is beyond me.