what do you all think....

Originally Posted by Skip away

I noticed on ESPN today they had a commercial for the Belmont Stakes. It was a pathetic quick spot, they had absolutely no way to market this year's running of the Belmont, lacking both Barbaro and Bernardini. To the general public, this Belmont will mean nothing and this should be one of the worst ratings in years. The card itself is great but the general public doesnt care about that, only the hardcore fans and the compulsive gamblers. That makes up for less than 1/2 of the crowd NYRA is looking for.

Barabro is a feel good story but nothing can save this weekend's Belmont. Who cares about Blueglass Cat and Sunriver?

Skip I don't quite understand, I really don't. racing is driven by handle and gambling. Who cares if 20 million folks tune in and don't bet a quarter? The purses and success of racetracks is directly driven by handle. I predict a record handle, and teh card will be great. You market racing to the people who are interedted in it. And the point of marketing to people who will never like it is lost on me. You could sit me in a room for a month making me watch Nascar commercials and there isn't any way I will ever watch so much as a second of it. Its just not my thing. You dont try and sell steak to vegetarians.