Travers logo unvieled

[Linny]

Originally Posted by zippyneedsawin

That's a slippery slope to say the least. Where's the journalist integrity when an organization or sponsor can dictate to the media how something should be written/said?

Money talks. The Derby at Epsom has a far more storied history than our Derby and for years it has been the "Vodaphone Derby" or the "Something Else Derby" because the sponsor is paying for the right to attach it's name to the race.

I do think that there is double standard re: sponsors. If the sponsor is an "upmarket" brand like deBeers or Mercedes Benz (they sponsor alot of equestrian events) or Darley or Shadwell it's fine but when it's a fast food conglomerate with a downmarket name like Yum! is not so hot.

The game needs the infusion of cash from sponsorship. Partnering with food providers 9who sell at the track) or other brands associated with both racing AND the mainstream (John Deere) makes sense. I'm not crazy about the name "KY Derby presented by Yum! Brands but their money is just as green as Rolls Royce or BMW.

Originally Posted by Linny

Money talks. The Derby at Epsom has a far more storied history than our Derby and for years it has been the "Vodaphone Derby" or the "Something Else Derby" because the sponsor is paying for the right to attach it's name to the race.

I do think that there is double standard re: sponsors. If the sponsor is an "upmarket" brand like deBeers or Mercedes Benz (they sponsor alot of equestrian events) or Darley or Shadwell it's fine but when it's a fast food conglomerate with a downmarket name like Yum! is not so hot.

The game needs the infusion of cash from sponsorship. Partnering with food providers 9who sell at the track) or other brands associated with both racing AND the mainstream (John Deere) makes sense. I'm not crazy about the name "KY Derby presented by Yum! Brands but their money is just as green as Rolls Royce or BMW.

The above is very true.

But here is what I dont get.

Yum's pays for this name recognition
right. Sponsors are not entirely stupid.

So... How the heck does this make Yum's
money? Am I and the rest of the world
subconsciously driven to seek chicken?
We just get pounded with the name and
we become chicken obsessed zombies?
I dont get it.

[jpops757]

Just wait until Jerry Jones sells the sponsership of the Boss Hawg Bowl.

[zippyneedsawin]

Originally Posted by Linny

Money talks. The Derby at Epsom has a far more storied history than our Derby and for years it has been the "Vodaphone Derby" or the "Something Else Derby" because the sponsor is paying for the right to attach it's name to the race.

I do think that there is double standard re: sponsors. If the sponsor is an "upmarket" brand like deBeers or Mercedes Benz (they sponsor alot of equestrian events) or Darley or Shadwell it's fine but when it's a fast food conglomerate with a downmarket name like Yum! is not so hot.

The game needs the infusion of cash from sponsorship. Partnering with food providers 9who sell at the track) or other brands associated with both racing AND the mainstream (John Deere) makes sense. I'm not crazy about the name "KY Derby presented by Yum! Brands but their money is just as green as Rolls Royce or BMW.

For the most part, the sponsor naming doesn't really bother me. I understand why it's being done. They can call their races whatever they want. But, IMO, there is a problem when the media is told/forced to use the name exactly the way the dictated to them.
Example: The NHL held it's Winter Classic presented by Amp'd in Buffalo this past winter. They insisted it be called the "Winter Classic presented by Amp's." Know what most of the media outlets called it?? The Ice Bowl. Better ring to it, eh? The NHL didn't like it, but you know what, there wasn't much they could do about it. I suppose the relationship between the media and horse racing industry is a little different than other sports.. but, ideally, that still shouldn't influence what and how things are written/reported.

[Stall Mucker]

imagine: The Spinaway presented by Jimmy's Wingnut Emporium.

[deltagulf]

well nascar is like that all you hear all the time is sunoco fuels goodyear and the sponsers of the cars by everybody from media to drivers owners and whoever.

[Linny]

Since "Yum!" is not the name of the stores we all know (KFC, Long John Silver's etc) I am not sure what good is served, honestly. I had no idea the name of the parent company of those stores before the Derby deal. I DO however agree that if my company "Linny's Wingnuts" decides to sponsor a race, I want it to be called the "Linny's Wingnuts Fourstardave Handicap" everytime it is mentioned.

[Zippy Chippy]

Originally Posted by Linny

Since "Yum!" is not the name of the stores we all know (KFC, Long John Silver's etc) I am not sure what good is served, honestly. I had no idea the name of the parent company of those stores before the Derby deal.

Good point, Linny. Since Yum! isn't the name of any of the franchises, my bet is that they are trying to pump up value of the corporation's stock.

[cmorioles]

Not that I care about these things, but that is a horrible logo. I could whip that up in the GIMP in about 10 minutes and I have no artistic ability at all.

[sumitas]

i believe the logo depicts Street Sense winning the Jim Dandy. if you look at www.nyra.com scroll down to 2007 photos you'll see one that looks just like the logo...sort of