CRIST: Sets the NY facts straight

[TheSpyder]

The bottom line is getting more people interested in horse racing, more people coming to the races, and more people betting on the races.

This is all about marketing as well as making the product better, period.

If you can't get the people to the races, we need to bring the races to the people. Andy had a great idea about making the pick six available where you buy lottery tickets. Great idea. Why not add the suspence of watching an afternoon of races instead of those stupid ping pong balls.

Another idea as I mentioned earlier is the old grocery store show that gave you a ticket to watch races for prizes in a 30 minute weekly show.

With so many choices for entertainment and sensory overload at every turn, you have to go to the public an somehow make more of their daily life. I wish someone in racing would support a one page horse racing news update in US Today or something like that.

I know living in England horse racing's prominance in daily life is substantial.

I don't think it's an internal solution, it's putting it in the face of Joe public and selling him on the upside what ever that should, could be.