MARKETING CONVERSATIONS: 2 interesting pieces

[paulo537]

Originally Posted by dalakhani

That is the point. I wasn't picking on Belmont in particular, just the notion that racing has done very little to cater to over HALF the population and to market to a group that has been liberated exponentially over the last 40 years.

Belmont is probably better than some tracks but it still a far cry from where it needs to be.

I know that this is far flung, jay, but lets say you somehow had a date. Would you bring that date to Belmont for a day at the races? How about to Arlington? Maybe? Definitely before Belmont even if live racing was dark. Maybe I am asking the wrong person

You have to compare the venue and the experience it creates to the other entertainment competition.

Give free or very cheap booze to women at the track.

Do that and gamblers will come.