For the record, I think what the author is proposing in the positioning article is silly.
You aren't going to get people in the door by telling them they have to learn something new and solve puzzles while risking money. Sure, once you get people in the door, you can find some of them that will become players but the problem for the most part is getting people to actually come to track. And we do this by telling them that they will solve puzzles while the track takes 25% of what they bet? Good luck with that one.
Fewer days, more horses in a nicer setting with greater entertainment bang. Going to the track needs to be an event with racing being part of the package.
What did Churchill do differently to draw 38k?
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05-25-2011, 11:33 PM
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