[3kings]

Originally Posted by Calzone Lord

The only people my age who like to go to the track and bet horses are people who care about sports.

They're usually deeply into fantasy football, they're always general sports fans, and they always have a job, and most of them dislike Poker. The rest are poker players who get bored with poker.

Most of them that show up a few times a week at the track redboard stories of success in some fantasy site called 'Fan Duel' more than they ever redboard on tickets they've cashed the last few days betting horses.
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My girlfriend just hasn't gotten into racing at all. She enjoyed Saratoga, and even Mountaineer, and likes hanging out with me at the track here for live racing.

She has no interest in betting or handicapping.






My brother Dave is a year younger than me, same parents growing up (both trained thoroughbreds for fun) same grandfathers growing up (both bet horses for fun) -- he doesn't care about general sports and doesn't care about horse racing. When he goes to the track a few times a year, it's to drink beer and screw around.

The focus needs to be on attracting people like the ones I see, who gamely show up and try to figure out the game and take a beating.

If you're marketing to people my age who aren't into fantasy sports or poker, you're wasting your time and money. You're going after people like my girlfriend and my brothers.

I agree with Doug that they need to market to other sports fans from ages 18 and up. I have been at the Derby the last few years and the people you meet,that are actually gambling, are all fans of other sports. Although fantasy sports never came up I'm sure many where involved in them. Most people you talk to are eager to learn more about how to wager. Over the course of the weekend people sitting or standing around me heard me discussing what we were wagering and later asked me questions. Most had no idea about how to play multi race tickets, what a Beyer or Tomlinson number etc... Everyone was eager to learn and to wager something more than win/place. I recommended Rich Eng's book to a couple of them while telling them not to be insulted by the title. People who like other sports and play fantasy football are definetly the correct target market. You need to educate them so they get the intrigue of the sport and so they can have some success.