MORE ON MKTG: Chickasaws boost REM; Lone Star next

[randallscott35]

Originally Posted by dalakhani

Lower takeout will get people to go to the track? I don't doubt that it will increase handle a little but I seriously doubt that it will increase track attendence.

What does Evangeline do? I honestly don't know but they have huge fields consistently. Is the takeout low? How are the facilities?

Track attendance doesn't matter. Track handle does. End of story.

[Antitrust32]

Originally Posted by dalakhani

Lower takeout will get people to go to the track? I don't doubt that it will increase handle a little but I seriously doubt that it will increase track attendence.

What does Evangeline do? I honestly don't know but they have huge fields consistently. Is the takeout low? How are the facilities?

dont you understand that the ONLY thing that matters for the bottom line at race tracks is the amount of money that is wagered through the windows?

I can explain the term churn to you if you need.

Lowering takeout would be the best thing to improve the amount of money coming into this game.

[NTamm1215]

Originally Posted by Antitrust32

dont you understand that the ONLY thing that matters for the bottom line at race tracks is the amount of money that is wagered through the windows?

I can explain the term churn to you if you need.

Lowering takeout would be the best thing to improve the amount of money coming into this game.

I don't think you are, but are you saying that racetracks don't have a HUGE interest in how much is wagered on-track?

Of course nationwide handle is needed, but on-track business is of great significance and the only way you get on-track business is by getting people into your facility.

[Travis Stone]

Originally Posted by Antitrust32

dont you understand that the ONLY thing that matters for the bottom line at race tracks is the amount of money that is wagered through the windows?

This is drastically over-stating it.

Racetracks make money from a variety of sources (food, beverage etc.) not to mention the fact at most racetracks the value of $1 wagered on-track is approximately worth 3x the value of $1 wagered off-track on the same signal.

[dalakhani]

Originally Posted by Travis Stone

This is drastically over-stating it.

Racetracks make money from a variety of sources (food, beverage etc.) not to mention the fact at most racetracks the value of $1 wagered on-track is approximately worth 3x the value of $1 wagered off-track on the same signal.

Travis-

What are the crowds like at Evangeline? What are the facilities like? Do you know the takeout?

[Travis Stone]

Originally Posted by dalakhani

Travis-

What are the crowds like at Evangeline? What are the facilities like? Do you know the takeout?

Take-out is the same across the board for all tracks in LA.

The building is decent, casino is nice.... the simulcast area is small, but they do very little on-track in terms of simulcasting.