The model is the World Series of Poker TV coverage

[The Indomitable DrugS]

Originally Posted by MaTH716

I disagree Doug. Don't forget these are guys who have the chance to make moves everyday. Then there is that almost instant gratification (especially in baseball) with games being played every night.

I just think that there are too many varibles in racing for it to be a success.

I'm not even suggesting fantasy horse racing - I'm just saying there is huge cross-over potential with those kind of people.





Those are people racing might have a chance with - and there are millions of them. Getting the horsey loving girls carrying Zenyatta signs to study a racing form and think up betting strategies - no chance.

A simple suggestion might be to sponser a couple fantasy tournaments - and give the top four finishers a betting voucher type special coupon to hand the teller.

Give the contest winner something like two free $50 win bets and ten free $5 exactas for each weekend - over a stretch of five weekends.. along with a kit and handicapping book.

[MaTH716]

Originally Posted by The Indomitable DrugS

I'm not even suggesting fantasy horse racing - I'm just saying there is huge cross-over potential with those kind of people.





Those are people racing might have a chance with - and there are millions of them. Getting the horsey loving girls carrying Zenyatta signs to study a racing form and think up betting strategies - no chance.

A simple suggestion might be to sponser a couple fantasy tournaments - and give the top four finishers a betting voucher type special coupon to hand the teller.

Give the contest winner something like two free $50 win bets and ten free $5 exactas for each weekend - over a stretch of five weekends.. along with a kit and handicapping book.

Are you talking about different sports or just horses?

[The Indomitable DrugS]

Originally Posted by MaTH716

Are you talking about different sports or just horses?

Football and Baseball.

[Oaklawnfan]

Originally Posted by Kasept

Not sure if Joey heard Steve Crist on ATR Wednesday in regards to this topic... All the relevant points brought up here were featured in Crist's thoughts, including the 'what can be added to the coverage as a hook' to make the broadcast compelling. And Doug and Coach have it. The viewer needs a stake in the outcome. And as suggested, there's ways to do it.

Callers to ATR regularly wax nostalgic about the regional grocery chain horse racing TV game that had viewers watching previously run races on tape that generated prizes based on the game tickets they accrued at the market. People are STILL talking about it 40 years later! WTF? Doesn't that say everything we need to know?

There are variations on this theme -- fantasy racing as Doug & Coach allude to -- that are very viable and marketable to the sponsors needed to make this work. I was broaching this subject with Satish as well Wednesday. It needs exploration and trial. The sport has nothing to lose...

I handled this program, "Let's Go to the Races" in my regional market for the primary grocery distributor of the area. Over three hundred stores in Southern Missouri and Northern Arkansas participated. The races were taped from Gulfstream and the promotion ran the two months prior to the opening date of the Oaklawn meet. Not only was it a smash hit with people who had never been in the sport, we aired it on our television station the thirty minutes prior to the local newscast. It boosted our local newscast ratings considerably and fans were chompin' at the bit when Oaklawn opened.

[richard]

It is eye popping that you had over 300 stores participate on the TV/Oaklawn promotion. Impressive.