HOY - what is the benefit?

[2MinsToPost]

Leave it to stupid me to ask a stupid question. I am curious as to what the benefits are to having your horse, from a trainer or owners perspective, named HOY.

Versus, lets say, a couple of Grade 1 wins, 1 or 2 legs of the Triple Crown, a Breeder's Cup win. You feelin what I am askin?

In other words, does this award really help this horse bring in a lot more money once it retires versus the above? Or is it kinda like an ESPY, cool on the shelf but not a lot of value? I am thinking it must be important otherwise the industry would not track it the way they do all year.

Thanks for answering cause all this debating about who should be HOY has my interest perked.