Highest Ratings for Derby in 18 Years

[jms62]

Originally Posted by Travis Stone

The lack of other pro-sports options certainly helped, but part of the bump I'm sure is associated to NBC's focus with the broadcast. It's amazing to think the Kentucky Derby is watched by more women than men. So the peacock network acted accordingly. Whether or not racing fans liked Top Chef, unfortunately, racing fans are the minority.

NBC is a smart, successful company... they wouldn't do those things if the data didn't support it.

The options are simple for racing fans that are uninterested in the human intrest stuff. Watch TVG or HRTV and play other tracks until post time then switch over to ESPN to watch the Derby undercard and then to NBC to watch the Derby. Worked fine for me.