I love the NBA. At the same time, how can you not question calls when the financial interests of the league depend on certain players going further in the playoffs?
Of course, refs can not entirely dictate the outcome of a game. At the same time, I can't deny that there are some key moments where a 50/50 game can be swung one way or the other.
The differences between the NBA and the way other sports leagues are marketed are many. One thing that David Stern changed in the marketing of the league was the emphasis he placed on marketing individual stars as opposed to entire teams. He has stated this in the past. It is important to the league that those stars get the most exposure. Again, it isn't going to change entire games and generally the best team wins. Sometimes, they are given a little extra help.
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