Jerry Brown's letter to TDN on HOY discussion

[Sightseek]

This is a little blurb from Oppenheim in the TDN (apologies for the strange print, it does that when you copy off a pdf) and I think he fails to realize that most of the people who watch the Breeder's Cup are existing fans of racing - whereas any Triple Crown race (Preakness) is watched by more people who we are trying to reach:

HORSE OF THE YEAR: Interesting comments, and
one thing they really highlight is the question: what are
the criteria for Horse of the Year? Those of us with
votes will be fascinated to refresh our memories when
the NTRA directive on the subject is issued to Eclipse
voters. But here=s a thought--it=s not necessarily about
the fastest horse of the year, or even the horse with
the best form. I=m not for Zenyatta strictly because she
won the GI Breeders= Cup Classic, beating colts and
breaking Personal Ensign=s unbeaten record in the process.
I=m for Zenyatta just as much because, in a sport
that has been threatening to sink without trace from
American public consciousness following Barbaro=s horrible
breakdown in the 2006 GI Preakness, and Eight
Belles=s horrible breakdown after finishing second in the
2008 GI Kentucky Derby, Zenyatta=s win over the colts
in the Breeders= Cup Classic actually got some ink, and
restored a modicum of respectability to our sport in the
wider public eye. She achieved more than even Rachel
did in that hugely important sphere--those Americans
who have only the mildest of interest in whether horse
racing continues to exist in this country or not. That=s
why--unless they tell me that=s not a valid criterion--she
gets my vote.