TV is not the answer people. A good marketing department IS the answer.
There will be 30k out for the Million next weekend here, and it isn't because of a ton of horse racing fans around here, it is because they market the hell out of it. 35k for Mothers and Fathers Day out here.
Arlington has been packed on Fridays, Saturdays and Sundays. When I saw packed, between 10k and 20k. And let me say this, if Arlington was to try a night card like Churchill did, they would get 30k out there, easy.
Arlington is no where near TV. They have some radio spots, but they market the living hell out of it, especially when people actually come to the track.
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08-03-2009, 10:51 AM
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