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#19
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Quote:
The reason lowering the takeout percent could result in more overall takeout is not directly because of churning. It's because when people get a run for their money, they are more likely to come back with additional "bankroll". (and as the article suggests, they are more likely to tell their friends.) They will play more often and commit more funds to playing. Players who lose quickly are more likely to leave the game for extended periods or permanently. Casinos learned this a long time ago. A row of slot machines that pay back just 80% of money bet is often less profitable than machines that pay back 90%. People get discouraged when they lose quickly. They are encouraged when they get to be ahead for awhile ("I should have quit when I was ahead!" type thinking), and they are more likely to experience being ahead with 90% payout than an 80% payout. I'm not sure tracks have enough patience to wait for that kind of effect to take hold. If there is not an overnight jump in handle after a drop in takeout (and I'm not aware of anything to suggest that horse bettors are sharp enough to flock to a lower takeout), then the tracks will conclude that lowering takeout is pointless. If that happens, then the longterm benefits of lowering takeout will never be seen. --Dunbar
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Curlin and Hard Spun finish 1,2 in the 2007 BC Classic, demonstrating how competing in all three Triple Crown races ruins a horse for the rest of the year...see avatar photo from REUTERS/Lucas Jackson |
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