I don't think he said that. I think StS is saying that supplementing purses with slot machine revenue is not a long term solution to draw in new horse racing fans.
Perhaps lowering takeout is more of a solution.
Why would wouldn't this just be considered another revenue stream as opposed to a marketing platform? If you make horseownership more affordable you will attract more new owners who will help grow the game from within.
07-17-2007, 04:43 PM
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