Betfair Buys HOL Naming Rights

[Merlinsky]

Originally Posted by Rudeboyelvis

It's an exciting time - an operation that actually is excited about marketing the game to younger generations and has fresh ideas and approaches to do so, not the least of which is the expansion of exchange wagering.

On the other hand, here is how the status quo is marketing the game:

http://www.santaanita.com/specialeve...zenyattas-colt

What I love is that they have to tell folks "in lieu of flowers." For what? A funeral for the death of personal dignity? I'm a sucker for poster, bobblehead, etc. giveaways, so I get coming for that, but bringing flowers? Perhaps a bottle of wine, although you might wanna hold off if you were gonna send something from Kendall-Jackson.