Breeders Cup should only be held at

Horse racing desperately needs to try different things to reach the masses. For example, I think it would be really neat if Churchill booked Jessica Simpson to walk in the post parade right next to Bernardini and sing Irresistible. Something like this would grab the attention span of a target market that spends lots of money on text messages and ringtones. Maybe they'll spend a few dollars on the ponies if they see Jessica giving her stamp of approval.