Another breakdown at Turfway

Originally Posted by eurobounce

I agree with you to a point. However, I wouldnt be so enthusiastic to have my face plastered on TV and in newspapers if I wont that much money. Marketing horse racing is very difficult concept. The game is very confusing. Once you get a fan to the track then what do you do?

Well my idea is a little different than most.
I think that most racetracks have stigma attached to them(not all) that prevent the kinda folks we are trying to grab in the game from going to them.
I don't think track attendance matters as much as handle.
YOu build very nice restuarant/bar/betting locations in states that have racing.
You try and grab the crowd with bucks to spend who dont just wanna go to the track per say. Those who wanna watch games and have a few beers and a meal.
Here in NY State Capital OTB had a brilliant idea that is working out very well.
They closed some small OTB parlors in various locations and allowed bars/restaurants to become "EZ BET" locations. They get SAm machines and the satellite that allows them to show the tracks and take bets. They are also provided with pp's. They get something like 3% of handle in exchange for it. You buy vouchers from the bartender and you cash in when you are done there as well. Some decent places have picked this up and they do a good business. They get regulars who never bet before playing races.
You can get drinks and food thats good at real prices, not racetrack prices, and the crowd is neat and clean as well.
You have to take the racing to the public, and stop trying to get the public to come to racing.