NYRA Leaves Cash On The Table

[saratogadew]

Saratoga is one of the greatest sports venues in the country. If NYRA decided to make fans buy a Personal Seat License (PSL), would they sell? About 2300 clubhouse seats at say, 2k a piece equals 4.6 million in revenue. Just like in other sports, you must buy the season tickets for every PSL you have. These same seats can be passed down from generation to generation. Or at any point you can sell your PSL back to NYRA for the same price you paid. You can't sell on the open market, only back to NYRA. I think a clubhouse PSL would command 2K-2.5K. I think they could also sell some good grandstand seats at 1K-1.5K. I wonder if they have studied this and came up with a figure that clubhouse PSL's would command?

[keithting]

Originally Posted by saratogadew

Saratoga is one of the greatest sports venues in the country. If NYRA decided to make fans buy a Personal Seat License (PSL), would they sell? About 2300 clubhouse seats at say, 2k a piece equals 4.6 million in revenue. Just like in other sports, you must buy the season tickets for every PSL you have. These same seats can be passed down from generation to generation. Or at any point you can sell your PSL back to NYRA for the same price you paid. You can't sell on the open market, only back to NYRA. I think a clubhouse PSL would command 2K-2.5K. I think they could also sell some good grandstand seats at 1K-1.5K. I wonder if they have studied this and came up with a figure that clubhouse PSL's would command?

And the move after that should be to license out the picnic tables....

[jms62]

Originally Posted by saratogadew

Saratoga is one of the greatest sports venues in the country. If NYRA decided to make fans buy a Personal Seat License (PSL), would they sell? About 2300 clubhouse seats at say, 2k a piece equals 4.6 million in revenue. Just like in other sports, you must buy the season tickets for every PSL you have. These same seats can be passed down from generation to generation. Or at any point you can sell your PSL back to NYRA for the same price you paid. You can't sell on the open market, only back to NYRA. I think a clubhouse PSL would command 2K-2.5K. I think they could also sell some good grandstand seats at 1K-1.5K. I wonder if they have studied this and came up with a figure that clubhouse PSL's would command?

Good Luck with that. It's not like a football game that is played 1 day a week 8 times a year where you can plan your schedule accordingly. Compare it to baseball 81 home games with games multiple days in a row. Baseball as far as I know doesn't have a PSL license. Maybe Churchill can get away with this for Derby/Oaks day PSL but IMHO this is a non starter at other horse racing venues.

[Pants II]

This is about as good an idea as raising the takeout. So expect it to happen.

[joeydb]

Originally Posted by Pants II

This is about as good an idea as raising the takeout. So expect it to happen.

Winner

[Benny]

Originally Posted by saratogadew

Saratoga is one of the greatest sports venues in the country. If NYRA decided to make fans buy a Personal Seat License (PSL), would they sell? About 2300 clubhouse seats at say, 2k a piece equals 4.6 million in revenue. Just like in other sports, you must buy the season tickets for every PSL you have. These same seats can be passed down from generation to generation. Or at any point you can sell your PSL back to NYRA for the same price you paid. You can't sell on the open market, only back to NYRA. I think a clubhouse PSL would command 2K-2.5K. I think they could also sell some good grandstand seats at 1K-1.5K. I wonder if they have studied this and came up with a figure that clubhouse PSL's would command?

Way to kill the game even faster. Have you seen the pix of the empty seats on the Noonan blog, they have reached the saturation point on seat prices. I remember when................................

[saratogadew]

Originally Posted by Benny

Way to kill the game even faster. Have you seen the pix of the empty seats on the Noonan blog, they have reached the saturation point on seat prices. I remember when................................

Yes, but with PSL's in place, NYRA can guarantee that empty seat is a "sold" empty seat.

[blackthroatedwind]

Originally Posted by Benny

Way to kill the game even faster. Have you seen the pix of the empty seats on the Noonan blog, they have reached the saturation point on seat prices. I remember when................................

Finding an opportunity to take a photo of empty seats on a quiet day at Saratoga was hardly Tom's best work ( neither was claiming I said something that I never said, or would say ).

I remember when concert tickets used to be very cheap, and then artists and venues got sick of being the middlemen for scalpers. Funny, those same concerts are still selling out. Same with tickets to sporting events.

[Benny]

Originally Posted by blackthroatedwind

Finding an opportunity to take a photo of empty seats on a quiet day at Saratoga was hardly Tom's best work ( neither was claiming I said something that I never said, or would say ).

I remember when concert tickets used to be very cheap, and then artists and venues got sick of being the middlemen for scalpers. Funny, those same concerts are still selling out. Same with tickets to sporting events.

Is that how its working with Belmont stakes day seats, where the purchaser is given seats to the other big belmont day, forget he name of that day ?

The Saratoga clubhouse seats bought by season holders seems to have reached the point where they used to be able to sell midweek seats, but not so much now since the price increases, hence empty seats. No ?

"Guests will be able to purchase bundled Clubhouse seating and hospitality packages for Friday and Saturday's championship racing, providing greater excitement and value than ever before. All guests purchasing a reserved seat for Belmont Stakes Day will also receive complimentary general admission for July's Stars & Stripes Racing Festival, featuring internationally themed championship turf racing.

Reserved seats within the Grandstand, which includes the cost of admission, start at $30. All Clubhouse seats on the second and third floors are bundled for Friday and Saturday, and begin at $115. Please visit BelmontStakes.com for further details."

[blackthroatedwind]

Originally Posted by Benny

The Saratoga clubhouse seats bought by season holders seems to have reached the point where they used to be able to sell midweek seats, but not so much now since the price increases, hence empty seats. No ?

You actually just made my point. Thanks.

[Benny]

Originally Posted by blackthroatedwind

You actually just made my point. Thanks.

you're velcome, just trying to get at why there are many slow days with empty seats in the pix. just as attendance numbers are inflated by season tix holders pass that are counted in daily numbers. Admins want numbers, and no matter if the actual seats have butts in them or not , justlike your response when its pointed out monmouth attendance numbers greatly outpace belmont attendance, but the wagering totals are lots lower per person. $$$ is it, and the buzz of live people don't count ffor much anymore, just have tv camera angles that don't show it, otherwise people will not want to come out, but higher handle counts much more, means you are doing great.now how do you combine the two, ?