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#1
05-19-2008, 01:51 PM
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Whos Afraid Of The Japanes?
Are the Belmont Race will became a war field?
How will impact in the Bets? Are BB is for real o just a ballon? Sorprices on the way? The latino fever will show up?
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No wonder they like it hot....  
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#2
05-19-2008, 07:33 PM
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I don't know, but this is my favorite Belmont thread.
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#6
05-21-2008, 01:41 PM
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Q: How many surrealists does it take to screw in a light bulb?
A: Fish.
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Ticket Seller: All kind of balls... Bodyguard: One of his is crystal.
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#8
05-22-2008, 06:55 AM
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^^^^Morty of the South[quote=jaripeo]
Quote:
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Don't sweat the petty things and don't pet the sweaty things.
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#10
05-25-2008, 10:05 AM
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THE MEDIA BUSINESS: ADVERTISING
In 2002 this was the headlines of a news and saids: VISA USA wants to give away $5 million. Really. The problem has been finding a four-legged 3-year-old that can pull off the rare feat of winning the nation's best-known horse races, collectively known as the Triple Crown. So Visa will be rooting right along with the thoroughbred industry for War Emblem to win the Belmont Stakes tomorrow and snatch that big check -- or debit card. The Chrysler Corporation preceded Visa as the main sponsor, promising to give out as much as $5 million in total prize money annually. But after eight years without a Triple Crown winner, Chrysler dropped out. On top of naming rights to the series and the bonus, Visa bought title sponsorship of NBC's broadcast of the races, which the network has promoted heavily. In 2008 The Media Business continuos. Big Brown’s Big Ad May 19th, 2008 by rick Yes, Big Brown was really, really impressive in winning the Preakness Stakes Saturday, and could be an even bigger favorite to win the Belmont Stakes in three weeks. And even if he wins the Triple Crown, the horse may be remembered more for starting a movement in racing that could bring plenty of new money into the sport. Never before has an individual horse carried the weight of a corporate sponsor through a Triple Crown campaign. But on Saturday, the Wall Street Journal reported that Big Brown’s sponsor, United Parcel Service, had extended its sponsorship of the horse to the Preakness and Belmont. The horse was named for the delivery giant and Louisville’s largest employer long before it became a champion, after Paul Pompa, Jr. received a lucrative shipping contract. But that money will pale next to the money UPS will pay for attaching its logo to jockey Kent Desormeaux’s pants and having him wear a UPS hat in interviews (a la the Indy 500). One industry estimate is that the exposure in the Derby alone was worth $1.4 million. Neither UPS or IEAH Stables, the owners of Big Brown, are saying what UPS is paying for the sponsorship. Most are chalking the Big Brown sponsorship phenomena up to a happy accident, a perfect storm of aptly-named horse meeting up with anxious sponsor for a marketing bonanza. But don’t expect this to be the last corporate connection to racehorses. Rules prevent horses to have names with commercial significance, so don’t expect to see horses in next year’s field like “Just Do It” or “Ultimate Driving Machine.” But there are plenty of nicknames for big companies, and horse owners may start gobbling up corporate names in hopes of a similar payday. A few years back, the Jockeys Guild mounted a push in hopes of allowing jockeys to sell their own sponsorships and wear patches on their pants, and this year a jockey charity is benefitting from a patch all the jockeys wear. Those days, I fear, are numbered. Now the space on jockeys’ pantlegs, like the firesuits for NASCAR drivers, has become valuable. http://thevillevoice.com/2008/05/19/big-browns-big-ad/
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No wonder they like it hot....
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