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  #1  
Old 12-10-2010, 04:15 PM
NTamm1215 NTamm1215 is offline
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Default Hollywood takes out half-page ad for Zenyatta's HOTY candidacy

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  #2  
Old 12-10-2010, 04:22 PM
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The Indomitable DrugS The Indomitable DrugS is offline
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Yes - the Breeders Cup Classic does not determine Horse of the Year ... but I suppose beating Dance To My Tune, Taptam, St. Trinians, Rinterval, and Switch does?
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  #3  
Old 12-10-2010, 04:28 PM
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Was it only a year ago they were saying that the Classic winner should be HOTY?
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  #4  
Old 12-10-2010, 04:28 PM
jimmy the T jimmy the T is offline
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she made that track and the other cali tracks a ton of money. they should all give a full page at least
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  #5  
Old 12-10-2010, 04:41 PM
gaut10 gaut10 is offline
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the ntra should take note and do more marketing for the game in general.
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Old 12-10-2010, 04:52 PM
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The Indomitable DrugS The Indomitable DrugS is offline
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Remember when Borislow was running all of those ads in the DRF for Toccet to be named champion 2yo?
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  #7  
Old 12-10-2010, 05:01 PM
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brianwspencer brianwspencer is offline
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Oh my lord.
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Old 12-10-2010, 05:02 PM
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MaTH716 MaTH716 is offline
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They must have some advertising budget..................
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Old 12-10-2010, 05:25 PM
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Quote:
Originally Posted by MaTH716 View Post
They must have some advertising budget..................
If they wanted more bang for the buck, they should have taken some undecided turf writers to dinner.
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Old 12-10-2010, 05:40 PM
NTamm1215 NTamm1215 is offline
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Quote:
Originally Posted by gaut10 View Post
the ntra should take note and do more marketing for the game in general.
Maybe Hollywood should take some of their advertising budget and spend money on some type of on-track incentives that would increase their attendance.
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  #11  
Old 12-10-2010, 05:49 PM
Alan07 Alan07 is offline
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They just cost her a few votes.
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Old 12-10-2010, 05:59 PM
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Quote:
Originally Posted by Alan07 View Post
They just cost her a few votes.
It won't matter. She is going to win.
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  #13  
Old 12-10-2010, 06:00 PM
Alan07 Alan07 is offline
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And they might have trouble soon:
MSG in Pact for Los Angeles Forum
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  #14  
Old 12-10-2010, 06:21 PM
freddymo freddymo is offline
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Quote:
Originally Posted by NTamm1215 View Post
Maybe Hollywood should take some of their advertising budget and spend money on some type of on-track incentives that would increase their attendance.
Do you think Ann is jealous that someone else is blowing Jerry? I figure she is saying "better you then me"
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  #15  
Old 12-10-2010, 06:24 PM
gaut10 gaut10 is offline
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Quote:
Originally Posted by NTamm1215 View Post
Maybe Hollywood should take some of their advertising budget and spend money on some type of on-track incentives that would increase their attendance.


Completely agree.

Take a look at this...Go to document page 16...http://www.ntra.com/images/NTRA_2010_Annual_Report.pdf

I have never seen any of this utilized other than on tvg and hrtv. Wow, thats innovative...market only to people who are already in the game.


Part of the problem is that horse racing, like boxing is generally a sport of those born before 1980 unless you grew up around it or have those close to you involved. unfortunately, most younger people are interested in MMA and other American sports.

My personal experience has been that most younger than 30 have no interest in traditional sports like baseball, boxing or horse racing. More has to be done to attract "fans" to not only the track, but the sport in general. The NTRA should allocate more funds for marketing. NTRA.com is awful and not updated. TVG did all the marketing for the BC.

NTRA does little to promote its stars both active and retired. For casual fans, the horses race then they retire. They have no clue about the breeding aspect of the game.

Recently, EVD had its most prestigious qh futurity (560k). There was absolutely nothing done by the local media, EVD, or the AQHA. EVD didnt even mention it on its website, yet the track was packed with people.
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  #16  
Old 12-10-2010, 11:24 PM
RockHardTen1985 RockHardTen1985 is offline
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Quote:
Originally Posted by The Indomitable DrugS View Post
Yes - the Breeders Cup Classic does not determine Horse of the Year ... but I suppose beating Dance To My Tune, Taptam, St. Trinians, Rinterval, and Switch does?

The entire thing is getting old, BUT....The day she beat Taptam, who was she supposed to beat? Who did not show?
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  #17  
Old 12-11-2010, 12:12 AM
PatCummings PatCummings is offline
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Quote:
Originally Posted by gaut10 View Post
Completely agree.

Take a look at this...Go to document page 16...http://www.ntra.com/images/NTRA_2010_Annual_Report.pdf

I have never seen any of this utilized other than on tvg and hrtv. Wow, thats innovative...market only to people who are already in the game.


Part of the problem is that horse racing, like boxing is generally a sport of those born before 1980 unless you grew up around it or have those close to you involved. unfortunately, most younger people are interested in MMA and other American sports.

My personal experience has been that most younger than 30 have no interest in traditional sports like baseball, boxing or horse racing. More has to be done to attract "fans" to not only the track, but the sport in general. The NTRA should allocate more funds for marketing. NTRA.com is awful and not updated. TVG did all the marketing for the BC.

NTRA does little to promote its stars both active and retired. For casual fans, the horses race then they retire. They have no clue about the breeding aspect of the game.

Recently, EVD had its most prestigious qh futurity (560k). There was absolutely nothing done by the local media, EVD, or the AQHA. EVD didnt even mention it on its website, yet the track was packed with people.
You wonder why they can't market and grow the sport...check out the freakin balance sheet/income statement info.

The SAFETY ALLIANCE generated $328,000 in revenue but COST $638,000 in expenses associated with the program and racing integrity. Assets dropped, from 2008 to 2009, by 45% and expenses dropped 47%...however, revenues from TV in 2009 were a meet $219,000 as opposed to $1.9 million in expenses. Even worse, the general and administrative expenses stayed just about the same over both years...so as their assets dropped off a roof, and some expenses were cut, it looks like they kept everyone on and just paid em the same...definitely the way to make a company work (even if non-profit)
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  #18  
Old 12-11-2010, 02:27 AM
hockey2315 hockey2315 is offline
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Quote:
Originally Posted by RockHardTen1985 View Post
The entire thing is getting old, BUT....The day she beat Taptam, who was she supposed to beat? Who did not show?
[ ] This is a good, relevant point.
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  #19  
Old 12-11-2010, 03:51 AM
Merlinsky Merlinsky is offline
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Quote:
Originally Posted by DaTruth View Post
It won't matter. She was already going to lose.
FTFY.

I think they're using Zenyatta because they want press for Hollywood Park, not because they think it will influence the votes. They love Zenyatta, the people seeing the ad (including everyone here, I presume) love Zenyatta or will if they bother to find out anything about her. It takes advantage of the warm fuzzies the same way a studio's Oscar campaign does. It isn't just to promote a film, it's to show everyone they had a big deal movie because they're a big deal studio and we can count on seeing great movies when this studio is involved (in the end increasing their $$). Hollywood Park may not be in immediate danger because the economy's a mess, but I don't blame it for taking advantage of PR opportunities where it finds them. I think they could've done it without throwing in the thing about the Classic, but whatever.

There are a few voters publicly stating that they're flip flopping, but I think most are sure of how they're going to go. I also think many of the Blame HOTY supporters are simply refusing to draw the ire they expect to come their way if they "come out". I love Z, she's a stunner in a million different ways and I'd turn into a total groupie if I got to see her in KY. I just read the writing on the wall here. I don't expect her to get the award. If she does, I'm pretty sure she won't care because she can't eat it. The fun part is gonna be when Rachel and Zenyatta go up for the Hall of Fame at the same time. I just hope poor Sky Beauty gets in before she has to deal with being overshadowed by these two ladies.
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  #20  
Old 12-11-2010, 07:42 AM
johnny pinwheel johnny pinwheel is offline
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Quote:
Originally Posted by jimmy the T View Post
she made that track and the other cali tracks a ton of money. they should all give a full page at least
i agree. what are they supposed to say....."she lost the BC classic and does not deserve it." who cares????????????????
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