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Old 05-09-2008, 02:27 PM
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Default UPS steps up association with 'Brown'
This is an interesting development in that it could start a wider trend that corporations might like... There's a kernal of import to this.

http://tcm.bloodhorse.com/article/45138.htm
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Old 05-09-2008, 02:31 PM
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What is this, NASCAR?
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Old 05-09-2008, 02:40 PM
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Quote:
Originally Posted by slotdirt
What is this, NASCAR?
Take the sponsorship dollars where you can... Who knows? A lucrative sponsorship deal could be the kind of thing that keeps a horse racing an extra season by helping to at least slightly off-set the loss of that season's stallion fees..

It was estimated that Yum Brands received $5MM in awareness value from the Derby broadcast. What would a sponsorship sealed horse produce in value awareness?
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Old 05-09-2008, 02:42 PM
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I don't disagree with you. I also hadn't noticed that Desormeaux had sported a UPS hat in the winner's circle.
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Old 05-09-2008, 02:50 PM
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Old 05-09-2008, 03:27 PM
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Quote:
Originally Posted by DaHoss9698
Kent must have been nicely compensated, because he put that hat on very soon after the race.
Apparently there was a prop bet on Bodog "will Desormeaux wear UPS gear in the Kentucky Derby", YES was 9/2 AND HE ALREADY HAD SIGNED THE CONTRACT! Too bad I don't have a Bodog account
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Old 05-09-2008, 03:31 PM
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With Dale Jarrett retired, UPS needed to latch on to a winner.....thier NASCAR sponsorship is dwindling in the standings (currently 30th) this year.
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Old 05-09-2008, 03:54 PM
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i can see the commercial now. "UPS the offical shipper of Kentucky Derby Champ Big Brown". in the meantime KD and BB are being loaded onto a truck or plane in the background.
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Old 05-09-2008, 03:54 PM
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Originally it was said that Big Brown was named for Phil Lesh's bass. Now, perhaps that was erroneous information, but I wonder if when the branding possibilities became clearer if the story wasn't changed.

I doubt Lesh was going to make an advertising deal with them. I am, however, hoping to convince NYRA to play Unbroken Chain over the PA should he win the Triple Crown.
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Old 05-09-2008, 03:58 PM
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Wasn't there a Horse Racing tune on the Touch of Grey album??....The race is on???
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Old 05-09-2008, 04:02 PM
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They were passing UPS "Go Big Brown" pins at Churchill on Wednesday
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Old 05-09-2008, 04:10 PM
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You could also get pins for every single other Derby entrant on the track premises, so I wouldn't read too much into that one.
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Old 05-09-2008, 04:11 PM
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Quote:
Originally Posted by Payson Dave
Wasn't there a Horse Racing tune on the Touch of Grey album??....The race is on???
" The Race is On " is an old bluegrass tune that they played acoustically way back and played a handful of times over the years. In 300 some odd shows I think the only time I heard it was at MSG in 1993.
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Old 05-09-2008, 04:15 PM
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mushrooms or micro?
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  #15  
Old 05-09-2008, 04:17 PM
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I can see why the story behind the origin of the name "Big Brown" was switched from Phil Lesh to UPS. Phil Lesh just doesn't have the same...er...marketing prowess.
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Old 05-09-2008, 04:21 PM
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Quote:
Originally Posted by slotdirt
I can see why the story behind the origin of the name "Big Brown" was switched from Phil Lesh to UPS. Phil Lesh just doesn't have the same...er...marketing prowess.
Unless you're going for the liver transplant angle.
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Old 05-09-2008, 04:21 PM
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i can envision the post derby trainer interview a few years down the road.

" I'd like to thank Tide, Wendys, Purina, Jiffy Lube and Amazon.com for their great support again this year..."
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  #18  
Old 05-09-2008, 04:24 PM
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"Yeah, the IEAH presented by UPS 10 horse was real solid today. I have to thank the guys back in the barn who really made this happen. We were really good in testing earlier this week, so I knew I had the horse to win, but couldn't have done it without UPS. This just shows what Brown really can do for you."
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  #19  
Old 05-09-2008, 04:29 PM
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When is Imodium going to sponsor the horse?
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Old 05-09-2008, 04:30 PM
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Quote:
Originally Posted by Coach Pants
When is Imodium going to sponsor the horse?
they're sponsoring Tomcito
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