They have a truly great figure-maker in CJ.
They have very smart and talented people.
From right out of the gate, they decided to take an unorthodox approach. Instead of working to create a product with a similar look to DRF & BRIS -- one that would be an easier crossover for customers -- they decided to go with something more teched up. They love colors and they really love 100-point scales.
They're responsible for some very good innovations.
The challenge for them is to get that crossover and/or cultivate the younger or newer type of player they're trying to attract. They're not taking the path of least resistance by doing what they've done. I don't know anything about their sales or how they're doing as a company, but the game is better for their efforts, anyway. They helped get me a little exposure and they've certainly helped a few other talented and capable people get some opportunity and exposure.
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