I'm not sure why fantasy sports and poker have by far the best crossover to horse racing for people in their late 20's and early 30's.
Fantasy sports (and Poker to a lesser extent) is information driven, both require some basic skill in probabilities, and both are betting oriented games.
The people who play these games are generally much gamer than the ones who don't.
Anytime you bet horses, you're going to have some terrible days and you'll catch cold streaks ... I've seen these young guys lose $800 to a thousand dollars in a day betting horses, and they'll come back...even though they know their handicapping skills aren't good enough and their chances of winning long term are very low.
Those casual once or twice a year fan isn't going to bet nearly as much, and they won't bounce back from the beatings as well.
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