British seeking to build younger demographic too..
Next Generation Club
http://www.thetba.co.uk/the-ngc/ngc/
TWITTER: https://twitter.com/TBANGC
Nick Luck tweeted this British project to educate and entice younger participants in game -- driven by the Breeders. Interesting juxtaposed with the America's Best Racing 'ABRV' bus foray the Jockey Club/NTRA launched.
America's Best Racing
http://www.followhorseracing.com/
TWITTER: https://twitter.com/ABRVTour
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