I like that on the general NBC channel, they have been running commercials for the Derby for two months, putting horse racing in the public's eye. They have always done the best, most-aggressive advertising to the "average joe" public. Yes, the handicapper won't like the coverage of hats and celebrities, and feel-good horse stories, but the general public does. And this sport needs every voting friend in the general fund it can garner.
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"Have the clean racing people run any ads explaining that giving a horse a Starbucks and a chocolate poppyseed muffin for breakfast would likely result in a ten year suspension for the trainer?" - Dr. Andrew Roberts
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