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Originally Posted by Kasept
Not sure if Joey heard Steve Crist on ATR Wednesday in regards to this topic... All the relevant points brought up here were featured in Crist's thoughts, including the 'what can be added to the coverage as a hook' to make the broadcast compelling. And Doug and Coach have it. The viewer needs a stake in the outcome. And as suggested, there's ways to do it.
Callers to ATR regularly wax nostalgic about the regional grocery chain horse racing TV game that had viewers watching previously run races on tape that generated prizes based on the game tickets they accrued at the market. People are STILL talking about it 40 years later! WTF? Doesn't that say everything we need to know?
There are variations on this theme -- fantasy racing as Doug & Coach allude to -- that are very viable and marketable to the sponsors needed to make this work. I was broaching this subject with Satish as well Wednesday. It needs exploration and trial. The sport has nothing to lose...
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I handled this program, "Let's Go to the Races" in my regional market for the primary grocery distributor of the area. Over three hundred stores in Southern Missouri and Northern Arkansas participated. The races were taped from Gulfstream and the promotion ran the two months prior to the opening date of the Oaklawn meet. Not only was it a smash hit with people who had never been in the sport, we aired it on our television station the thirty minutes prior to the local newscast. It boosted our local newscast ratings considerably and fans were chompin' at the bit when Oaklawn opened.