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Old 02-14-2011, 07:00 PM
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AeWingnut AeWingnut is offline
Atlantic City Race Course
 
Join Date: Jul 2006
Location: Suddenly
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Quote:
Originally Posted by OTM Al View Post
Sure they do, but to be honest, these logos don't cost a ton to generate. People going to the track on BC day are not the day to day clientel, I'm sure you know. They go for the event and do buy merchandise. I used to get a t-shirt when I went, but sure didn't bother this year. I missed the CA ones, too far to go, though I do have a 2008 somewhere I got for free. Never realized what was on it actually was the logo as it looked so crappy in comparison to the previous years. Just thought it was a cheap giveaway.

But the logo itself is not just merchandise. It is on everything BC related, web site, advertising, publications, tickets. It is the first thing you see on anything BC related and as such, they are using it to brand the event as BC, not BC at X Downs. I don't think many players really understand how this organization works and how it relates to the "host" track.
I really hate that they want to take out the host track. They ruined March Madness that way

No original thought anywhere

just repackage it and sell it to the next shmo
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