If you are trying to attrach new, uninitiated fans, I think any reality TV show about handicapping ought to be patterned after something like "Storage Wars" on A&E. If you haven't seen it, they've made a very entertaining show about, of all things, four guys who make part of their living bidding against each other in public auctions for unpaid storage lockers. It works becauce they found four entertaining characters to focus on. The viewer develops a favorite and roots for that guy to outmanuever the others and unearth the most valuable storage locker finds. In the process, you become educated on the way things work and find yourself wanting to go to storage locker auctions.
Find a handful of entertaining handicappers and focus on their approaches to a few good races a week and combine broad, introductory handicapping analysis with some more advanced tips. Shoot the races from many different angles, Kentucky Derby-style, and cut the races to seem as exciting as possible. Quickly break down the results and winnings and name a winner for the week. People will develop a favorite and root for the guy to outpredict the others and cash the biggest tickets. In the process, people will become educated on the basics of handicapping and find themselves wanting to go to the track or opening up their own ADW account. Hopefully.
|