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Originally Posted by georgewashington
Track records don't. Two track records though do. The 10f at Churchill and the 12f and Belmont. You take down Secretariat's record in either and it is a marketers dream. Bernardini is likely to be $250K with a win. Taking down Secretariat's track record though could get them $300K. Not bad for a freshman. Being an AP Indy/Cara Rafaela doesn't hurt though. The best racehorse in decades combined with the best breeding out there is going to fill his book at any cost.
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Who are you marketing to? There is a very select number of people that play in that area code and one of them(coolmore) aint buying.