I saw an article on CNN.com about what movies to see and who'd watch Secretariat. I assumed it was about the audience demographic, but I was more interested in what non-critics were saying who'd seen the film. Scrolling through the comments, there's the occasional ridiculous babble where you really believe the person writing it thinks Transformers 2 is Citizen Kane, but most of the remarks involved people loving Secretariat. I keep hearing accounts about folks clapping at the end. Looks like word of mouth is good.
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